Google. Google everywhere!

What browser do you use? Chrome? Safari? Firefox? Whatever you use, you have a connection with that browser. That connection may be because that browser was already on you computer and why download something? That takes time. Unless that default browser is Explorer then in that cause please download something else. If you are using Explorer, what are you doing with your life? But, no offense…you do you.

Browsers somewhat control our lives. They are responsible for all of the information that we receive and determine how we see it. So, it is pretty clear that “browser war” is very noticeable. Even more crazy is the fact that there was a time without Google. Crazy, I know, but it’s true!

The browser began in the late 90s with the introduction of Netscape’s Navigator. Navigator was first released in ’94 and was called Mosaic. Then, in ’95 came full Navigator, with animated GIFs, Java, JavaScript and more. But, Bill Gates did not like the idea of a different company dominating the web browsing world. Soon after the release of Navigator came the first edition of Internet Explorer.

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Gates wanted to make sure Explorer would be the top browser, and he did what he had to to make that come true. He told computer companies that if they were running the Windows Operating System, they had to block Navigator so consumers would not download the system. Internet Explorer was also already on computers, which also played a part in the downfall of Navigator.

Until 2008, Internet Explore dominated the list as the top browser. That all changed when Google’s Chrome came to the market. Now, Internet Explorer is at the bottom of the list and is now the subject of many jokes. In Chrome is the Most Popular Browser, Chrome comes in at 44.5%, while Internet Explore comes in at 15.5%.

Aside from its browser, Google dominates in the search engine world. It has become so normal to Google something that it seems “just Google it” is a term that comes out of everyone’s mouth.

It is crazy to think that there was no big entrance for Google. It just slowly crept into the picture and then attacked everything and has taken over the tech world, well, at least it seems that way.

The way that Google organizes and presents information is what people want. It is easy and gives you exactly what you want. Then, Microsoft of course had to try and join. They released their search engine called Bing, which is still operating, but not used by most. It seems that Bing is a little difficult to operate and doesn’t offer the same experience as Google. For the majority of the time, someone looks at Google to quickly get information and even Bing users, or Bingers, say that “when it comes to the simple task of taking a search term and returning relevant results, Google is still miles ahead.” So, maybe Bing will take off eventually, but for now, let’s just stick to “googling it.”

We all love Google and use it everyday, but exactly how does it make money and stay online. The short answer? Ads. Ads actually make up about 96% of Google’s revenue. More specifically, Google uses something called Adwords. Basically, a business will buy an ad and pick keywords that will allow their ad to pop up. For example, if a customer is searching for a Italian restaurant in Seattle, their ad would pop up on the top of the page. Now, with Adwords, the company will only be charged if someone clicks on the ad.

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Another way is via Adsense. With Adsense, company will pay Google to run ads and websites can sign-up through Google to have those ads displayed on their page.

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Aside from buying ads, companies can do other tactics to help promote their business. Search Engine Optimization (SEO) help companies without actually buying ad space. Companies can pay to have their company website appear closer to the top than others. This is an aspect that companies try hard to excel in. It is also difficult to say how this may change in the future. I do think that things will become more difficult as more privacy technology is introduced.

As time goes it seems that Google does something new to stay one step ahead. Just how far will they go? The only way to find out is to sit and wait, or may we can try googling it. Happy googling!

 

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1 Comment

  1. It’s interesting how we all prefer different browsers for different reasons. I helped a girl in FDOM today and she was using Internet Explorer, and I had to bite my tongue from asking why…Sometimes what makes a browser or search engine more popular are superficial issues that almost act as cultural norms. If IE is always made fun of, anyone who doesn’t want to be made fun of won’t use it, even if it’s better. Good post.

    Like

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